The AI Gold Rush: Designing Innovations That Stick
The AI Gold Rush: Designing Innovations That Stick Innovators make big claims—but most fail to stick. The difference between hype and habit? Momentum and Resonance. AI floods the market daily with ‘next big things’—from Google Glass to Canva AI—but few survive the hype cycle. The difference? Tools that stick engineer momentum and resonance." Yet history shows that hype alone rarely turns into lasting habit. The question is simple yet profound: how do we design innovations that stick? How do we strike gold in the AI age? The answer lies in understanding momentum and resonance—the principles at the heart of the Innovation Experience (IX) Spiral, or SPIRAL framework. Resonance—the emotional ‘click’ that makes users feel a tool is indispensable—is what separates fleeting novelty from enduring adoption. Unlike traditional product development models that focus on features or launch metrics, SPIRAL prioritizes the psychological and emotional journey of the user. Each stage is designed t...